Top 5 Social Networking Apps on iOS in Kenya: Q2 2023

In Q2 2023, the top 5 social networking apps on iOS in Kenya showcased varying trends in downloads, revenue, and active users. Data from Sensor Tower provides an insightful look into their performance.

WhatsApp Messenger saw weekly downloads fluctuate, peaking at around 4.4K in early June and maintaining a consistent rate of approximately 3.5K to 4K for most of the quarter. Revenue varied modestly, peaking at $8 in late March and stabilizing around $4 to $5 in subsequent weeks. The app's active users steadily increased, growing from 167K at the start of the quarter to over 172K by late June.

Telegram Messenger experienced a peak in weekly downloads of about 3.4K in early May, followed by a decline to just over 2K by the end of June. Revenue showed a downward trend from a high of $180 in early April to $88 by mid-June. Active user numbers were relatively stable, fluctuating between 93K and 102K throughout the quarter.

Facebook maintained steady weekly downloads, ranging from 1.7K to 2.2K, with a slight increase in mid-June. Revenue saw significant peaks, notably $150 in early June, while active users consistently grew, starting at around 265K and reaching over 273K by the end of June.

Messenger had weekly downloads ranging from 1.2K to 1.6K, with a notable increase in the last week of June. Active users showed a positive trend, starting at approximately 199K and surpassing 203K by late June.

Lastly, Google Meet had relatively stable weekly downloads, fluctuating around 800, with a slight peak in early June. Active users showed minor fluctuations, starting at 2.5K and slightly decreasing to 2.3K by the end of the quarter.

For more detailed insights, visit Sensor Tower.